Dwelling Décor goods, Inc. was a large online retailer of home enhancement and furniture, headquartered in Edison, NJ. It claimed to carry over 450,000 dwelling products from over 800 luxury emblems including TOTO, Lenox, Kohler, and Jacuzzi. dwelling Décor Products was founded in November 2000 with the acquisition of Bathopia, a bathing tub and kitchen e-tailer.[2] Bathopia was best known for operating BathClick.com, a high-end bath and kitchen fixtures retailer. Bathopia was relaunched as HomeClick.com, mainly an online retailer of bath and kitchen goods, with the purpose of permitting the mean consumer to buy pieces directly online that were normally only available in diverse showrooms dispersed about the country. HomeClick increased quickly in its first couple of years of existence and amplified its merchandise offering to encompass appliances, lighting, housewares, and tableware by 2002. In subsequent years, Home Décor goods amplified its online presence by launching some other websites to leverage its growing product assortment and cater to more consumer segments. Specialty sites such as Barbecues.com, KnobsandThings.com and Poolclick.com pursued the launch of AbsoluteHome.com in 2004.[3] In October 2005, dwelling Décor goods made a prominent acquisition by buying the emblem title of big-box retailer Hechinger, a emblem renowned for pioneering the do-it-yourself (DIY) movement.[4] HDPI also acquired the assets of DIY brand Builders Square, relaunching it as a upright comparison buying engine that exclusively targeted the dwelling & garden market. HDPI commenced an advocating partnership program in June 2007 that would permit the many brands and manufacturers that sell through HDPI to note to its very wide client groundwork through banner advertising. Charter partners encompass high-end plumbing fixtures brand Hansgrohe.
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